Torus Pak® launched in the UK
The award-winning Torus Pak® is now about to be launched in the UK. The packaging solution features a unique function that will change the conditions for ready meals in all markets, from private jets to nursing homes.
Torus Pak® is a “Straight-to-Plate” packaging solution for single portion meals that features a removable bottom which offers the unique possibility to easily serve the packaged meal on a plate, and still have the food presented as it was in the package.
This feature opens up completely new possibilities for the whole food industry, from restaurants and caterers to the largest ready meal manufacturers, where current package solutions force the end users to eat out of the tray or shovel the contents onto their plates. As these solutions can’t offer an attractive presentation, the consumer acceptance of ready meals is affected in a negative way. By offering meals that are ready to be served on plates, hotels, caterers and ready meal producers can reach new markets and customers.
“Using the Torus Pak® trays for our meals can help us saving both time and money as we’ll be able to serve our clients perfectly presented meals for a minimal effort”, says Martin and Victoria at Frist Choice Catering in Hertfordshire, who will start using Torus Pak® in February.
Torus Pak®’s unique solution has been named winner of two prestigious innovation awards the last two years: Food Hospitality Innovativeprijs in the Netherlands 2010, and the Packaging Innovation Award in Sweden 2011. On February 26th – March 1st, the Torus Pak® system will be demonstrated at the Hotelympia exhibition in London.
Torus Pak Europe N.V. sells and markets the patented Torus Pak® packaging system to the European market under license. Labelling and Packaging Systems Ltd. is the national distributor for U.K.